Spotlight is an analyst relations (“AR”) firm with more than a decade of experience supporting emerging software and enterprise technology companies in scaling their AR programs. The company provides an end-to-end solution that enables clients to enhance their go-to-market through this channel by shaping analysts’ perceptions of their products, which in turn influences key decision makers and technology buyers. Spotlight offers specialty AR consulting services and a proprietary software platform that allows internal AR teams to capture insights about their programs, provide action-oriented strategies, and form and track relationships with analysts in their industry to maximize the effectiveness of the sales channel. Today, Spotlight serves more than 125 clients from up-and-coming start-ups to Fortune 500 organizations. The company has over 145 employees and is headquartered in Kansas City.

Company Status: Current Holding