March Communications Expands Walker Sands' Vertical Expertise in Serving The B2B Tech Sector and Expands Geographic Reach.
Walker Sands announced that it has acquired March Communications, Inc. ("March"). Headquartered in Boston, MA, March is a leading integrated PR agency focused on serving innovative technology companies in the B2B space. The acquisition will create the fifth-largest technology-focused firm in the United States, with more than 170 employees across offices in Chicago, Seattle, San Francisco, Boston, and Atlanta.
Combined Expertise in Partnering with Innovative Clients
March has achieved a robust track record of growth through serving companies across market-disrupting sectors from AI, security, and enterprise software to entertainment tech, health & wellness, and smart homes. Together with Walker Sands, the combined company offers a comprehensive solution set within marketing and communications, helping technology companies build brand awareness and tell the stories of innovation and innovators.
This acquisition is part of Walker Sands' vision to build its portfolio of solutions as a value-added partner, driving industry-leading business impacts for B2B tech companies, ranging from fast-growing startups to Fortune 100 companies. With an insights-first approach and focus on crafting differentiated messaging, March adds distinct value that complements Walker Sands' existing public relations, branding, creative, and marketing offerings.
Mike Santoro, CEO of Walker Sands said: "The values of March Communications align perfectly with Walker Sands' values of working with innovative B2B brands and supporting our people. Our goal as an agency has always been to take marketing and communications to the next level for our clients. Acquiring March Communications expands those capabilities along with our geographical footprint. I'm looking forward to our continued, combined growth and success."
Going forward, March will be known as March, a Walker Sands company. The agency will continue to operate out of its main office in Boston as well as its secondary Atlanta location. Walker Sands continues to actively seek strategic acquisitions focused on marketing and communications services to B2B tech companies.
About Walker Sands
Walker Sands is a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy, and web. Founded in 2001, Walker Sands uses an integrated approach to drive awareness, credibility, and conversions for 100+ clients around the world. From strategy to execution, the Company offers tailored solutions to drive real business results for its clients. The company is headquartered in Chicago, IL with additional offices in San Francisco, CA and Seattle, WA. Additional information is available at walkersands.com.
About Stone-Goff Partners
Stone-Goff Partners is a private equity firm that invests in lower middle market Technology-Driven Service businesses. The companies we invest in combine service offerings with technology and focus on attractive, defined end markets. Core verticals include business services, human capital and training, marketing services, consulting services, IT services, consumer services, and outsourcing. Stone-Goff invests in founder-owned businesses and corporate carve-outs.
Founded in 2010 by Hannah Stone Craven and Laurens Goff, Stone-Goff leverages the extensive investment, operational, and sector-specific experience of its partners and Talent Network to drive value creation within its portfolio companies.
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