Audienz expands TCC’s solution set to support clients in fast-growing enterprise cloud market
The Channel Co. ("TCC") announced that it has acquired Audienz, LLC ("Audienz"). Headquartered in Seattle, WA, Audienz is a leading B2B marketing services provider focused on enabling the largest enterprise cloud brands to differentiate their products and grow revenue. The acquisition will create an unmatched portfolio of services focused on driving client outcomes from increased brand awareness to revenue growth.
A Combined Strength in B2B and Cloud
Audienz is known in the cloud services industry as a premium provider of end-to-end marketing services that has achieved its rapid growth by meeting the market need for services that connect strategic consulting with creative execution. Together with TCC, the combined company offers an unmatched end-to-end ecosystem to enable its clients to build brand awareness and grow revenue through multiple channels.
This acquisition is part of TCC’s vision to build its portfolio of solutions as a value-add partner to the world’s largest technology companies. With a focus on helping companies bridge strategy and creativity, Audienz adds a distinctive element that complements The Channel Company’s existing media, events, insights, and marketing services offerings.
Blaine Raddon, CEO of The Channel Company said, "The cloud space is booming, and the current landscape has also created an acceleration of marketing services demand. The Channel Company is well-known in the industry as the premier services provider in the technology channel space. Audienz has a reputation for delivering consultative excellence to the world’s leading cloud services providers. This acquisition combines our strengths to expand high-value services that drive business outcomes for our clients and accelerate their growth."
Audienz co-founders, Fernando Mendez, Mandy Maxwell, and Steve Heuring will join TCC’s newly formed Services division led by Michelle Gunter and will be focused on building out the enterprise cloud practice.
TCC continues to aggressively seek strategic acquisitions focused on providers of information and marketing services to technology companies.
TCC is the dominant B2B media, events, marketing, and information services platform serving the IT Channel. Founded in 1982, TCC is a long-time trusted advisor to more than 400 technology companies worldwide enabling vendors to target and reach their channel partners. The company leverages its unmatched channel expertise and flagship media property www.crn.com to bring unparalleled insights and services to the IT Channel ecosystem. The company is headquartered in Westborough, MA with additional offices in Long Island, NY, and Seattle, WA. Additional information is available at www.thechannelco.com.
About Stone-Goff Partners
Stone-Goff Partners is a private equity firm that invests in lower middle-market founder-owned businesses and corporate carve-outs in the following verticals: Human Capital & Training, B2B Services and Consumer Services. Founded in 2010 by Hannah Stone Craven and Laurens Goff, the firm leverages the extensive investment, operational, and strategic experience of its principals and its Talent Network members to serve as a value-added partner for management teams, portfolio companies, and limited partners.