Stone-Goff Portfolio Company CEO brings his innovation and passion for hospitality to the second-largest restaurant chain in Baltimore.
The Greene Turtle ("GT"), a mainstay in the Baltimore community for the last 45 years, is excited to announce that its newly-hired CEO, Geo Concepcion, has been honored as a member of Baltimore’s "40 Under 40" Class of 2019. Geo joined The Greene Turtle as CEO earlier this year after spending three years as Chief Operating Officer of Famous Dave's (NASDAQ:DAVE; 180 locations). Under Geo's leadership, Famous Dave's same-store sales at company-owned stores grew for eight consecutive quarters, online ordering and third-party delivery grew meaningfully, a brand refresh resulted in double-digit boosts in-store traffic and comp sales, speed of service increased, three new prototypes were launched and a team was assembled to support franchisees.
The Greene Turtle's Board is confident Concepcion is building a clear and steady path to growth and success. "We are very excited about how The Greene Turtle can benefit from Geo's insights and experience," the Board said. "His track record will prove incredibly valuable."
"I think hospitality comes with many different elements, and pulling together those elements so that they are operating in harmony presents an exciting challenge for any problem solver like myself," said Geo. "GT is a brand that has enjoyed widespread recognition and allegiance across generations of families, friends, and sports fans for more than 40 years, providing a great foundation to build on. I think I speak for our staff and franchisees in saying that we're excited to continue to provide memorable experiences to our guests in the Baltimore area and beyond."
About The Greene Turtle
The Greene Turtle ("The Turtle") is a community hangout born in 1976 on the boardwalk in Ocean City, Md., and built on a love for local sports. Today The Turtle has grown to 44 locations in Maryland, Delaware, New Jersey, New York, Pennsylvania, Virginia, and West Virginia. The Turtle's menu features fresh local ingredients and fresh-caught crab dishes authentic to Maryland shores. The Turtle's friendly staff serves craft beers and specialty cocktails in a casual atmosphere along with a robust multimedia system for guests to enjoy their favorite sporting events. The Turtle is a popular year-round destination where families, friends, and fans of all ages feel at home.
For more information on The Greene Turtle, please visit thegreeneturtle.com.
In January 2019, The Turtle once again earned a spot on Entrepreneur's prestigious "Franchise 500" list. The Turtle also appeared on the Franchise Times "Top 200+" list in October 2018 and was named among "12 High-Performing Restaurant Chains to Watch" by FSR Magazine (March 2018).
About Stone-Goff Partners
Stone-Goff Partners is a private equity firm that invests in lower middle-market founder-owned businesses and corporate carve-outs in the following verticals: Human Capital & Training, B2B Services, and Consumer Services. Founded in 2010 by Hannah Stone Craven and Laurens Goff, the firm leverages the extensive investment, operational, and strategic experience of its principals and its Talent Network members to serve as a value-added partner for management teams, portfolio companies, and limited partners.
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